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Webcraft Studio - professional,fast,profitable websites.

Webmasters Tips - Advertising Tips 

To Each Keyword a Season 

Not every keyword will have a busy season. However, if one is dealing with products or services that sell in different numbers from month to month, one should take advantage of seasonal business. During "off" months, be sure to plan a strategy for the busy season. However, do not stop doing business in case a person wishes to make a purchase well ahead of time.

Busy seasons typically have a slow buildup, during which more people become more interested in the product, followed by a brief time of brisk business. After the holiday - occasion passes, there are often short lived clearance sales. No retailer should risk being caught off guard and selling too late to get the most profit.

Copyright © 2000 - 2006 by [Webcraft.ws]. All rights reserved.
Revised: 19 Sep 2006 19:23:29 +0200 .

  

Back Office Webcraft.ws - #58 - Rules of web page design:
Construction Promotion Training Back Office
Submit your website information to a 1000 search engines and directories.

More often than not I see web sites designed poorly and with little thought into the design.

This is a mistake that you should avoid at all cost. Research has shown that internet surfers decide if they will buy or not from you based partly by the overall design of the site.

The most important rule in web design is that your site should be easy to read. If the visitors can't read your content they will leave soon as they came. You should avoid putting dark color text on a dark background or light color text on a light background. Choose your fonts wisely. The most common fonts used are Arial, Times New Roman and Verdana. Also make sure your text isn't too big or small. Remember there are many people out there that don't have good eye sight.

It should be easy to navigate around your web site. The navigation should be simple and consistent. Image links should be clearly labeled to where it leads to. Images can take a long time to load, remember that the average internet user has a 56K modem, so it's best to use text links instead of images. If you still decide to use images to link out, you should use ALT text on it. 

If you have a large web site, you should add a search feature to your web site. There are tons of free PHP and Perl scripts that will do the job for you. Your visitors will be happy that you did add it. Do not use Flash as your main navigation, not all surfers have Flash plug-in installed and it can take forever to load.

Your web page should be short. Most internet surfers do not and will not scroll down a web page to find content. If you write a large article or press release cut it in half and put them on different pages. This will save on load time and will lead the visitor to believe that it will be easier for them to scan the content for whatever they are looking for.

Your web page should load within a few seconds, almost right away. Most people do not have the patience to sit there and wait for a web page to load. Don't over load your web page with images or flash. Image's size should be under 20K and the web page should be 50K or under.

If you have any questions or comments please call me on 0720390184 or e-mail me on webmaster@webcraft.ws.

Good luck and have fun searching.