• Absence of your own name conveys lack of commitment and trust.
• Reflects your identity and theme of your site - choose wisely.
• The name you want has probably gone - but all is not lost.
• Once selected, register without delay - names go quickly.
• Names expire daily are not renewed - you might be in luck!
• Choose wisely the right extension for your site.
• Consider an alternative extension to your chosen name.
• They are the real estate of the Internet - it's an investment!
• Dot com is still the 'king' extension and likely to remain so.
• Try to use your primary keyword in your chosen name.
• Name in the fewest characters possible.
• Be creative and thoughtful - it's your name to keep!
• Don't register a name in bad faith - it's actually illegal.
• Choose a name that will also be easy to recall from memory.
• Its never been cheaper - there's just no excuse!
• Creates a professional image for your site [business].
• Some engines don't index submissions from free (non-domain) sites.
• A good, creative name could be worth far more in the future.
• Don't register a trademarked business name or phrase.
• Caution with similar (influential) names which are already registered.
• Have a name that can be easily pronounced.
• You may not get the perfect name - settle on other factors.
• The shorter the name, the more it's likely to be worth.
• Act promptly when your domain name is due for renewal.
• Your own name is portable - it stays with you if you shift hosts or ISPs.

Summary: With the cheap cost of registration today and the ramifications of not having your own name, there can be no credible excuse offered in not having one. Once you have decided on a name that is available and fits best for your web site, don't delay in registering, names get snapped up with amazing velocity. 

If you have any questions or comments please call me on 0720390184 or e-mail me on webmaster@webcraft.ws.

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