Webmasters Tips - Sale Tips
Thoughts on Improving an Industry: Addressing a Company's Weaknesses, part two
How can a company help the public understand its products as they are? First, it must consider its strengths and weaknesses. Avoid any "just like _" statements. Find new ways to describe a product so that it will no longer be mistaken for its competition. Boast of every advantage and appealing aspect. Do not ignore the weaknesses of a product. Either obfuscate them or think of ways to help the public understand why the weaknesses exist, and why they should think of the weaknesses as unimportant.
How can a company help the public understand that its customers are normal individuals with a variety of needs and interests? Consider interviews and endorsements. Ask people why they use a product, and even if the answer is negative, try addressing concerns. Finally, remember that psychology plays a role in advertising, so avoid exploiting it, but take advantage of it. Copyright © 2000 - 2006 by [Webcraft.ws]. All rights reserved.
Revised: 19 Sep 2006 18:00:25 +0200 . | | | |
