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Copyright © 2000 - 2007 by [Webcraft.ws]. All rights reserved.
Revised: 10 Nov 2007 09:35:38 +0200 .

 

Webcraft.ws  - About Meta Tags Make-Up:

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There is three main sections in a meta tags.

The Meta tag in html is not a required tag when you're creating your web pages; many pages don't use the tag at all, and I must confess that I've not used it on my home page, although I put it into this page by way of demonstration. To put it briefly, the meta tag is used by search engines to allow them to more accurately list your site in their indexes. 

Sometimes if you simply produce your home page and register the URL with a search engine, or a number of search engines, their spider programmes will (eventually) toddle along to your site to index it. Now, each of the search engines does this slightly differently. 

Altavista for example will grab everything in your document and index it, but will only show the first 160 characters in its description. Consequently, if your site included say, 'Thanks to:....' right at the beginning, this is what Altavista would show in its description, and it wouldn't give the viewer any idea of what your site actually covered. Of course, not all search engines work this way; I'd suggest you ferret around a little bit to see exactly how the popular engines work, and certainly the major two or three such as Altavista, Lycos, Yahoo, Infoseek and Excite. It therefore makes sense to ensure that your opening paragraph is carefully written to ensure it accurately reflects what your site covers.

However, you may be able to exert a certain amount of control over how your site is indexed by the use of the meta tag. (I should however point out that not all search engines will use this tag - Altavista does, but Excite doesn't, for example. Its not a total cure-all therefore, but you won't miss out by putting the tag in, and it may well work well in some cases.

What does a meta tag look like?

You should insert the meta tag element at the top of your document, just after the <TITLE> element. It follows the usual form of tags, ie
<META name="something" content="something else">
but note that you don't have to have a </META> at the end of the tag, the way that you do with something like <BOLD> bold </BOLD>. However, make sure that each tag does not include any line breaks, since some search engines get a little bit tetchy about this.

What can I include in a meta tag?

There are basically four major meta tags that you can use:

<META name="resource-type" content="document"> 
The only resource type that is currently in use is "document" This is the only tag that you need to put in for indexing purposes, but use of the others is a good idea. 

<META name="description" content="a description of your page"> 
Depending on the search engine, this will be displayed along with the title of your page in an index. "content" could be a word, sentence or even paragraph to describe your page. Keep this reasonably short, concise and to the point. However, don't be so mean with your description that its not an appropriate reflection of the contents! 

<META name="keywords" content="a, list, of, keywords"> 
Choose whatever keywords you think are appropriate, seperated by commas. Remember to include synoyms, americanisms and so on. So, if you had a page on cars, you might want to include keywords such as car, cars, vehicles, automobiles and so on. 

<META name="distribution" content="one of several"> 
Content should contain either global, local or iu (for Internal Use). To be perfectly honest, I can't quite get my head around this one; its supposed to list available resources designed to allow the use to find things easily, but I still don't quite get it. My advice is to stick to "global". 

Your Meta Tag sould go between <HEAD> - </HEAD> tags in tour HTML code. 

1. <TITLE> - </TITLE> This appears on top of your page when printed. Not more than 59 characters. +- 10 words. Your title tag needs keywords in it too! 

2. <meta name="description" content=" - "> This is the paragraph people see under the URL when the search engine results come up (Hint: shorter is better) Do not exceed 160 characters.

3. <meta name="keywords" content=" - "> Use the MOST IMPORTANT SPECIFIC words. Use single words or two word phrases. 
Do not repeat words. Keyword #1 is the highest priority, Keyword #20 the lowest priority. Do not exceed 600 characters. 

<TITLE>Top keyword first subject description with more keywords. </TITLE> 

Note: - Today, title tags are still critical to rank. Avoid using "hype" words, marketing language and "Welcome to". Directories can refuse submissions with "hype" words. Since most directories list alphabetically (I know, it's unfair!), it's wise to begin the title tag with a word that begins with a letter near the beginning of the alphabet. Using symbols in the beginning of the title tag, another "old" trick, is considered SPAM now. Even more important is to pack as many of your top keywords as possible into your title tag. Don't go past 600 characters. 

Would you like search engine spiders to follow your text links to find your other pages? Add this meta tag in with your other ones and they will. If you prefer to prevent crawling and indexing of pages, simply type in "no index" instead of "index, follow". 

<META NAME="robots" CONTENT="index, follow">

Although the title tag is not actually a META tag, you should include one on every html page you author. The title appears in the title bar of a web browser when the page is loaded, and some search engines that don't handle META data will use the title information to help index your pages. And your title is used as the bookmark text when someone (hopefully) bookmarks your page.

You may want your title and description tags to be very similar. Keep in mind that there is not much room in the title bar of a web browser, so anything you write that extends beyond that space is essentially wasted. 5 - 15 words is a good length for a title tag. Include a brief description of your page along with your name or organization.

Other elements of a met tag:

<meta http-equiv="keywords" content="?">
<meta name="contents" content="?">
<meta name="town" content="?">
<meta name="state" content="?">
<meta name="country" content="South Africa">
<meta name="author" content="?">
<meta name="generator" content="Microsoft FrontPage 6.0">
<meta name="revisit-after" content="10 days">
<meta http-equiv="title" content="?">
<meta name="copyright" content="?">
<meta name="distribution" content="Regional / Global">
<meta name="rating" content="?">
<meta http="reply-to" content="info@?">
<meta name="robots" content="all,index,follow">
<meta http-equiv="Content-Type" content="text/html; charset=ISO-8859-1">
<meta http-equiv="content-language" content="en">
<meta http-equiv="pragma" content="Cache">
<meta http-equiv="window-target" content="_top">
<meta http-equiv="update" content="2006-01-19">
<meta http-equiv="Content-Script-Type" content="text/javascript">

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